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Branding Your Creative Business: Define Your Brand
4.4(83)12k students
Korshub's take
Branding feels abstract until you ground it in specifics. This course brings clarity through three deliverables: a clear understanding of your target market, a concise mission statement that will guide your design decisions, and a strategic position from which a logo—whether self-designed or briefed to a designer—will land with intention.
The teaching approach is deliberately non-intimidating, designed for photographers, makers, pattern designers, and bakers who excel at their craft but feel stuck when labeling it a 'brand.' The class reframes branding as a clarity exercise: who are you made for, and what's the one thing you stand for? That focus transforms everything downstream.
About this course
The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.
Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!
This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.
Access
Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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