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Captivation Marketing: 7 Proven Ways to Hook Your Audience
4.6(170)7k students
Korshub's take
The Science of Getting Attention
Attention moves through three stages—immediate, short-term, and long-term—and Ben Parr's class reveals the seven specific triggers that pull people in at each phase. The course examines real cases from major brands (Facebook, Ford Mustang, Betty Crocker) and cultural moments, teaching you how to apply these patterns to your own work. Whether you're marketing a product or building an audience, you'll learn the psychology behind why some ideas capture eyeballs while others fade.
About this course
Science meets creativity in this insightful one-hour class on how to captivate your audience with proven attention-grabbing methods.
Investor, entrepreneur, author and former Mashable editor Ben Parr shares his knowledge on “captivology” — the science of getting attention — drawing on real-world examples from Taylor Swift, Facebook, Ford Mustang, Cloud.com, Betty Crocker, and Gone With The Wind (to name a few).
Ben walks through the three stages of attention (immediate, short-term and long-term), and the seven captivation triggers that hook people into your product or brand:
- Automaticity
- Framing
- Disruption
- Rewards
- Reputation
- Mystery
- Acknowledgement
This class is perfect for marketers, entrepreneurs, designers, brand managers, and any creator who wants to get more eyeballs on their work.
By the end of this course, you’ll have an arsenal of tactics to grab more attention than ever and build long-term loyalty among your community.
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