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Startup Attention and PR 101

Name: Startup Attention and PR 101
Availability: InStock
Rating: 4.4 (164 reviews)

4.4(164)5k studentsALL LEVELSEnglish

Korshub's take

PR Through a Journalist's Eyes, Not a Press Release

This course reframes public relations as a question of psychology: what makes a journalist decide your story is worth covering? Rather than teaching traditional PR tactics, it walks through how reporters actually think and make decisions, then applies that understanding to product launches, audience retention, and crisis response.

Who It's For

Founders, marketers, and anyone responsible for getting press attention for a company or cause, particularly around a product launch.

Core Themes

How journalists think and decide what's newsworthy
How to launch a product in a way that earns coverage
How to keep users interested after the initial attention fades
How to handle a press crisis when it happens

The course won't turn you into a journalist's best friend, but it aims to give founders more clarity on what drives press decisions—useful groundwork for planning a launch that actually gets noticed.

About this course

ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

● How Journalists Think

● How to Launch a Product

● How to Keep Users Interested

● How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.