
UdemyWhy do some people build lasting business relationships effortlessly while others struggle? This course, rooted in Robin Hills's authoritative guide, argues that understanding personality and behavioral patterns is the missing piece. You'll assess your own social interaction style, then observe how others perceive it—revealing the gap between intent and impact.
Five practical activities and three quizzes ground the theory. You'll learn what actually motivates different personality types, how emotional and social intelligence unlock better decisions, and why two equally competent people communicate at vastly different effectiveness levels. The resource cards serve as lasting reminders. Pitched at intermediate level, it's for professionals seeking not to become different, but to become strategically aware of how they show up—and how to adapt that presence for better outcomes.
This course is designed to support professionals in business to develop communication skills through understanding and applying knowledge of personality and behaviour in the workplace. It is based upon the book "The Authority Guide to Behaviour in Business: How to Inspire Others and Build Successful Relationships" by Robin Hills (ISBN: 1912300087).
‘The Authority Guides’ is a series of pocket-sized books offering highly practical and accessible guidance on a wide variety of business matters. They are published by independent business publisher SRA Books under the imprint The Authority Guides.
How aware are you of the way that your behaviour impacts you on the way that you build relationships?
Some people are naturally great with other people. However, for most people it takes a dedicated amount of time and energy to build good, powerful business relationships that are authentic and lasting. They are such an integral and necessary part of success, but many people don’t seem to want to put in the work.
Successful and powerful business relationships just don’t happen without dedicated, consistent work.
The course helps you to
Change the way you think about yourself and how you approach situations
Move forward and build your understanding of working with your behaviour at your own pace
Understand how emotional intelligence and social intelligence can help you to make better decisions and build quality relationships
How to inspire others and build successful relationships.
Discover what makes people tick, how they perceive and react to different situations and why they behave the way they do.
This course reveals insights into motivation and how people perceive situations. As it unlocks the secrets of human nature, you'll learn how to inspire top performance, gain trust, win confidence and build lasting relationships - more effectively and with great results.
You are going to get some insights into your social interaction style and how this drives certain behaviours.
By completing this course, you will be able to
explain the psychology behind what really motivates and influences people
interpret the best ways to inspire people by working effectively with their behaviour
recognise what it is that drives and motivates people and why they behave in the ways they do
identify how different situations are perceived and why people react in different ways
The project looks at assessing your social interaction style from your perspective and asks you to compare this with how others view your style. Use the information in this course to look at methods to improve the ways that you use your style and how this impacts upon that way that you build relationships.
Deliverables
An understanding of how you use your emotional and social intelligence to interact with others and build relationships
Insights about the lessons that you can gain from understanding the way your brain works and how this affects your thinking, your empathy and your understanding of situations
An insight into how and why people with different social interaction styles react and behave in the way they do
Resources
Short, sharp, snappy lectures covering all aspects of behaviour in business
Assess your social interaction style exercise
Practical activities to understand behavioural responses yourself and in other people
A series of resource cards to download and keep
Emotional and Social Intelligence underpin successful relationships through and understanding of how you can develop your empathy and your social skills. This course will help you change the way you think about yourself and the way you work with and interact with other people inside and outside of work.
There are five practical activities and three quizzes to help you with your learning.
The course contains a series of Lightbulb Moments resource cards, which have been created to provide you with handy reminders of key points around topics covered within the course.
All PDFs can be completed online and are Section 508 / ADA Accessibility compliant.
All videos are High Definition recorded in 1080p.
All videos have grammatically correct English captions.
Latest Update - February 2026
Price
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Not the best price we've seen. The lowest we've recorded is $13.99 on 3 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.