Coursera
SubscriptionCompetitive Strategy
No ratings yet371k studentsINTERMEDIATEEnglish
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Korshub's take
How firms behave in competition
This intermediate course, from LMU in Munich, examines how businesses and organizations behave when they compete. Across six modules it looks at the forces that shape decisions about innovation, market opportunities and positioning.
Themes you will meet
- Competitive analysis and the dynamics of a market
- Innovation as a source of advantage
- Identifying market opportunities and assessing them
- Strategic decision-making under competitive pressure
Its structure is modular, so each module can be treated as a self-contained step. The intermediate level suggests it builds on some existing knowledge of business strategy.
Who it suits
Managers and analysts who already have a strategy foundation and want to deepen their competitive thinking are the best fit. Absolute beginners may prefer an introductory course first.
