Strategic Management

Strategy when perception drives value

This course starts from a shift in how business advantage is created. Physical assets and economies of scale matter less than what consumers perceive as desirable, and the course prepares you to think strategically in that environment.

What the opening course covers

• Why value and competitive advantage now often come from perception
• How strategic thinking differs from following established rules
• Building the habit of strategic planning in practical terms

It is the first course in a three-part series, so it sets the vocabulary and framing for what follows. Expect a conceptual start rather than a detailed toolkit, with later courses carrying the practical work.

Who should take it

Managers and aspiring strategists who want a grounding before the rest of the series will find it useful. Readers wanting an immediate set of analytical tools may need to wait for the later parts.