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Each section adds one piece of a content strategy, from a clear goal and brand voice to a 30-day calendar and a simple email funnel. A downloadable workbook is filled in along the way, so the final project becomes a single page covering the whole plan.
The course needs no prior experience, only a business or idea and basic web skills. It follows one example company, Wanderly, a budget travel business, through every step, so it works best for someone who wants a finished plan rather than a survey of theory.
Build a content marketing plan you'll actually follow, and use AI to do it faster.
This course takes you from "what should I post?" to a complete 90-day content marketing plan for your business. Every section teaches one part of the strategy, then shows you how to do it faster with AI tools like ChatGPT, Claude and Gemini, and ends with something you can use right away.
You'll fill in a downloadable workbook as you go. By the final project, you'll have your goal, your audience, your brand voice, your content pillars, a content calendar, a simple funnel and a weekly routine, all on one page.
What you'll do in this course:
Set one clear goal and turn your brand into an AI voice guide, so drafts sound like you
Get to know your audience and their pain points, and research them with AI without faking it
Never run out of ideas, with content pillars, a swipe file, keyword research and your audience's own questions
Pick the right formats for you: articles, short-form video, YouTube, podcasts, visuals, email and LinkedIn
Write, film and design better content, and use AI to outline, draft, title and repurpose it
Build a 30-day content calendar with AI, and publish each piece where it works best
Turn readers into subscribers and customers with lead magnets and simple email funnels
Promote every piece twice, grow engagement, work with creators, and test paid promotion safely
Measure what matters with GA4, UTM links, YouTube and social analytics, and analyze your results with AI
Use AI responsibly: fact-checking, disclosure, copyright and privacy
Real examples, not theory. You'll follow one example brand (Wanderly, a budget travel company) through every step, and see case files from B2B, e-commerce, local and creator brands. You'll also see the instructor's own funnels and real opt-in numbers.
Quizzes in every section help you check what you've learned, and the final project brings it all together into your 90-day plan.
No experience needed. If you can use a web browser and you have a business, a brand or an idea, you're ready.
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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