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FreeDigital Marketing Strategy with AI Course
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This beginner course shows how marketers can bring ChatGPT into their daily work. It is built as a sequence that mirrors how a campaign actually moves, opening with prompting and then moving through research, strategy and planning before reaching creative and reporting.
The advanced section is the most varied, covering custom GPTs, testing architecture, sentiment analysis and ad technology. Read as a checklist, the outline is a useful way to see which parts of a marketing job AI can speed up.
This course contains lessons regarding how digital marketers can leverage AI tools like ChatGPT in their day to day work. It is a beginner course which helps you get started with AI Marketing
This course contains a part called Digital Marketing strategy with ChatGPT
Here is the overview of the contents of this course:
1- ChatGPT for Marketers in Q3 2024
2- Prompts
Best Practices, Good & Bad examples, Response optimization
3- Market Research
Media Landscape, User Behaviour, Macro and Micro trends
4- Competitor Research
ORM, Pricing, Learnings, Discovery
5- Project briefing
Customer Onboarding, Ways of Working, Scope of work, Customer Insights
6- Digital Media Strategy
End to end media strategy
7- Campaign planning
KPI setting, Campaign research, ideation, taglines & Execution
8- Media Planning
Research & building plans
9. Creative
Ad copy, Email Copy, Product description, Landing Pages, Taglines, etc
10. Content calendar and pillars
11. Content Marketing strategy (Video)
12. Reporting and Analysis
13. Audience Persona Building
14. Advanced uses:
- Focus Group
- Testing Architecture
- Custom GPTs (for Marketers)
- Professional templates
- Case study and white papers
- FAQ’s
- Sentiment Analysis
- Ad Tech Architecture
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