Corporate Social Responsibility

Authentic CSR Beyond the Greenwashing Trap

Corporate social responsibility can easily become a marketing exercise. This course teaches you to adopt a genuinely critical yet constructive stance—recognizing both the real impact and the performative pitfalls of CSR initiatives. You'll develop skills to drive meaningful organizational change, design CSR actions that actually matter, and communicate them without appearing cynical or hollow.

The core challenge: balancing multiple stakeholder interests—employees, customers, communities, regulators—while avoiding CSR-washing. Learn to craft communication strategies that are honest about constraints and authentic about progress. Essential for leaders navigating the expectation that business must do good.