Udemy

Create the perfect structure on Google Ads

Name: Create the perfect structure on Google Ads
Availability: InStock
Rating: 4.6 (258 reviews)

4.6(258)10k studentsINTERMEDIATE

Korshub's take

Overview

A focused, 60-minute class on the single decision that determines whether a Google Ads account succeeds or wastes money: account structure. Taught by a digital marketing consultant with five-plus years of Google Ads experience, the class walks through organizing campaigns, ad groups, and keywords into a coherent structure using two worked business examples, and explains when and why to restructure as an account matures.

Who it's for

Beginners wanting a solid start on Google Ads, and marketing professionals looking to sharpen how they organize accounts. Some basic familiarity with Google Ads is helpful but not required.

Key takeaways

How to split a website's offerings into separate, logical campaigns
Why and how to build ad groups around tightly related keywords
Recognizing when it's time to restructure as a campaign scales
Selecting only high-value keywords

Note: this class stops at structure — it does not cover ad copy, conversion tracking, landing pages, or bidding strategy.

About this course

In this 60 minutes class, you will learn how to create the perfect structure that will get you results on Google Ads.

Do you want to grow your business on Google Ads but don’t know where to start? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you with certainty that the cause of all your trouble is your account structure. If it’s bad from the beginning, you will be heading for disaster. A very expensive disaster. So you need to take extra care in creating it right from the start.

My take is to give you all the strategic thinking you need in order to build a strong structure: so knowing how to organize your campaigns, ad groups and keywords in a coherent way. By the end of the class, you will be able to create your own structure, for your own business. And it will start by imagining a perfect structure for two businesses examples that I will provide.

I would say that you need some basic knowledge of Google Ads to enroll in this class, but if you are a beginner wanting to get off with a good start on Google Ads, this class is also for you.

What you WON'T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform
How to create a campaign from A to Z (I only focus on the beginning, so organizing campaigns, ad groups and keywords on a Google Ads account)
How to create ad copy and ad extensions
How to set up the conversion tracking
How to choose a landing page
How to use bidding strategies

What you WILL learn in this class

Recognizing how to organize your website in several campaigns
Understanding ad groups creation (why and how)
Once your campaigns are running, knowing when to change your structure (and create new campaigns)
Selecting high value keywords only
How to understand french accent in English (just kidding)