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Google Ads for Small Business: Secrets of an Agency Pro

Name: Google Ads for Small Business: Secrets of an Agency Pro
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Rating: 4.5 (2793 reviews)

4.5(2,793)104k students

Korshub's take

Agency-Level Google Ads Strategy for Small Business

Taught by John Horn, a director at an advertising agency Google ranks in the top 1% of Premier Partners worldwide, this course distills lessons from managing millions of dollars in ad spend down to what actually matters for a small business budget.

Important Caveat

The instructor notes this course was recorded some years ago and doesn't reflect Google Ads' latest interface redesigns — the underlying principles still apply, but you won't be able to follow the step-by-step screens exactly as shown.

What You'll Learn

Choosing the right keywords
Writing ads that convert visitors into customers
Outranking competitors' ads
Using web and call tracking to measure real ROI
Directing traffic to the right landing pages to lift conversion rates

It's aimed at small and medium businesses, not people studying for a Google Ads certification exam or companies planning to spend tens of thousands of dollars.

About this course

NOTE: This course was recorded a few years ago and does not cover some of the latest Google Ads changes or interface redesigns. Many of the principles in this course are still very applicable, but you won't be able to follow the step-by-step portion of this course because the new interface looks very different.

Learn how to create and manage profitable Google Ads campaigns to get new customers and grow your small business’s bottom line.

You will follow step-by-step guides to build your Google Ads account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google Ads to Grow Your Small Business and Make a Lot of Money

Pick the right keywords
Write ads that converts visitors into customers
Get your ads higher and bigger than your competitors’
Use web and call tracking to know exactly how much money Google Ads is making you
Send people to the right pages on your website to increase your conversion rate
Learn from a director at a top-rated Google Partner ad agency

Google Ads Can Be a Money Pit or a Profit-Generating Machine. Let's Build a Machine.

Use Google Ads to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don't get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 1% of Premier Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google Ads to make money, this course is right for you.

This Course is NOT for: