Creating a Business of Your Own

From idea to business plan

Offered by Madecraft at beginner level, this course takes on the start of a business: generating an idea, testing it with users, and building a plan that can carry it forward. The attached skills point to a practical approach, with market analysis, customer insights and lean methods all in the mix.

What it leans on

• User research and feedback before committing resources
• Market analysis and go-to-market thinking
• Business modeling and performance measurement

Who should start here

Someone with an idea who is unsure how to check it, or a first-time founder who wants a structured way into business planning, will find the focus useful. The public description is cut short, so use the syllabus to confirm how deep each topic goes.