Launching Your Freelancing Business

Where this course picks up

This intermediate course is the third in a specialization on building a freelancing career, so it assumes the groundwork has been laid. The focus moves from planning to going public: getting a business plan into shape that others can see, and starting the search for paid work.

Key areas

• Drawing firm boundaries around projects so scope does not drift
• Building a portfolio and supporting materials meant for public view
• Presenting your work clearly to prospective clients

Who should take it

Freelancers who already have a plan and some skills, and now need to show their work to clients, will get the most here. The skills attached to the course include scope management, branding and value propositions, so it also suits anyone who wants to sharpen how they describe what they offer.