Udemy
UdemyCustomer Service: How to sell more without advertising
4.6(1,321)7k studentsALL LEVELSEnglish
Korshub's take
Customer Experience as a Growth Strategy
Most businesses pour their marketing budget into acquiring new customers. This course makes the case for a different focus: building a customer experience good enough that existing customers stay, and word of mouth brings new ones in for free.
What You'll Learn
The course walks through how to develop a customer-centric strategy and put the people, processes, and systems behind it in place — the operational side of creating a genuine "wow factor," not just good intentions. It draws on examples from some of the world's most customer-loved brands to illustrate what this looks like in practice.
Format and Audience
Delivered through more than an hour of structured video lessons with real-world examples, plus interactive quizzes to reinforce the material. It's aimed squarely at owners and managers of small to medium-sized businesses who want to grow profits organically — improving retention and referrals — rather than by spending more on advertising.
About this course
Most businesses concentrate all their marking effort on attracting new customers, but smart businesses focus on providing a customer experience so fantastic that they're able not only to retain their existing customers but they also attract new ones through word of mouth.
In this course you'll learn how to develop a customer-centric strategy and put in place the people, processes and systems to create the wow factor and transform your customer experience, following in the footsteps of the world's favourite brands.
With over an hour's worth of carefully structured videos using real world examples, plus interactive quizzes I'll give you the tools to understand what makes customers tick, to shape your business around the customer experience and create a cycle of activity which leads to constant improvement, gets your employees on board and has your customers doing your advertising for free.
This course offers owners and managers of small to medium sized enterprises the opportunity to grow their profits organically, without spending a fortune on marketing.
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