
UdemyThe business world is shifting from "take people's money" to "earn their loyalty." This course maps that journey through case studies (TD Bank, Safelite, an NBA player who trusted the process) and frameworks: the Customer Experience Triangle, the Five C's on the path to trust, and over forty ways to simplify. The core insight is simple but profound—customers aren't a department, they're why you exist. When you reframe everything through their eyes, strategy, operations, and emotion all align. This is for leaders ready to compete on trust instead of price.
For far too long, companies have put themselves first, ignoring their customers in the process. They’ve been happy to take people’s money without really considering their points of view.
Now, there’s a real sea change taking place: the most successful enterprises are learning how to put their customers first.
This course, How to Put Your Customers First, lays out the key principles every size and type of business needs to embrace. It starts with understanding that you are living in a “me first” world. To succeed in it, you must navigate a new path forward to “we.”
In this course, you are going to learn key elements about putting customers first including:
· The customer roller coaster every business is on
· What Jeff Bezos, founder of Amazon, really believes about customers
· The real brand gap between companies and customers
· Why you must reframe your issues with customers
· The Upside Down Org chart
· The Five C’s on the Path to Trust
· The three questions that form the Customer Experience Triangle
· The three simple rules to adopt to show customers they are first
· Why making things simple is a critical strategy
· Over forty ways to become simple
· The stark difference between right and left brain thinking
· Why understanding human emotions is so important
· How to tell customer first stories that touch the heart and deliver results
· The true value of gratitude
You will also see three case studies that demonstrate how to put customers first and why it’s so important to building a better future:
· TD Bank
· Safelite Auto Glass
· Jason Terry / NBA Player
The journey to putting your customers first will pay off for your company for many years to come. Please enroll today!
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Not the best price we've seen. The lowest we've recorded is $15.99 on 3 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.