Udemy

Customer Success | How to Understand Your Customers

Name: Customer Success | How to Understand Your Customers
Price: 59.99 USD
Availability: InStock
Rating: 4.5 (20079 reviews)

4.5(20,079)38k studentsBEGINNEREnglish

Korshub's take

Listen Before You Sell

Understanding customers beats guessing every time, yet few companies actually listen deeply enough. This course teaches you how to shift from surface-level feedback to genuine insight — becoming what it calls an "Insight Miner." You'll explore the Four Spinning Plates of business, the Customer Engagement Pyramid, and how to close the growing gap between what companies think customers want and what they actually need. The curriculum covers how to distinguish between Big Data and Big Insight, then use that understanding to craft winning propositions that turn skeptical prospects into loyal customers. Real case studies show companies like Netflix that mastered this, plus cautionary tales of those that didn't listen. The core message: listening is where understanding begins, and understanding is where real business success grows.

About this course

If you want to deliver the fantastic results your company needs in today's crazy marketplace, it’s time to start listening to your customers like never before.

Listening is the where you start; it's the beginning of deeper understanding. Understanding your customers provides you with clear insight. And this clear insight will help you solve the real problems they need to solve. But, it’s not always easy to understand today's customers because they can be hard to figure out.

So you’ve got to go deeper and become an “Insight Miner.” This course will show you how to begin.

In this course, you are going to learn some critical pieces to the customer puzzle:

The three little words that will change your relationships with customers forever
Why you must grasp The Four Spinning Plates of business
How to close the growing "experience gap" between your company and your customers
How the Customer Engagement Pyramid is an essential building block to success
What customer insight really is and isn't
How "Big Data" is different than "Big Insight"
How to create winning propositions the will turn reluctant prospects into loyal customers

Plus, you''' get four case studies about companies that have made Customer Understanding a big part of their success (plus, one that wasn't listening and paid a steep price):

Netflix
Sherwin Williams
Andre Rieu
Chateauform

You've got to understand your customers now more than ever because someone, somewhere is already listening to them to try to steal them away. There's no time to waste so get started today.