Digital Marketing

Korshub take

University of Illinois Urbana-Champaign's Digital Marketing specialization has drawn over 423,000 learners as a broad, six-course survey of how digital channels actually drive customer behavior. It's a beginner-level program built around real case studies rather than abstract theory.

Who it's for

Marketers, business students, and entrepreneurs who need a strategic overview of digital marketing across channels — not a single-platform tutorial, but the strategy layer above it.

Key takeaways

• Cross-channel and global marketing strategy grounded in consumer behavior
• Digital transformation and how it reshapes traditional marketing management
• Case-study analysis of real marketing decisions and their outcomes

Its scale and beginner framing make it a solid foundation before specializing in a specific channel like SEO or paid advertising.