Unilever Digital Marketing Analyst

A brand's-eye view of digital marketing analytics

Unilever, a company that runs marketing at genuinely global scale, built this certificate to teach the analytics side of digital marketing — not just running campaigns, but understanding the customer data behind them well enough to make smarter decisions.

Core skills

• Customer journey mapping and persona development
• Marketing analytics and data-driven marketing decisions
• Content marketing, digital advertising, and brand marketing strategy
• Setting SMART goals and translating customer insights into marketing plans

It's a beginner-level program, so it's built for people breaking into digital marketing analytics rather than seasoned marketers pivoting specialties. With over 23,000 learners, it's a solid entry point — and the fact that it comes from a brand marketer, not a software vendor, gives it a practical, campaign-facing angle worth noting.