Digital Marketing Fundamentals

Strategy Before Tactics

Digital marketing starts with positioning: who are you selling to, what problem do you solve, and why should they choose you? This course teaches segmentation and targeting as the foundation of a coherent marketing strategy, then applies it to the digital landscape.

You'll conduct competitor audits to understand your positioning advantage, then develop a strategy that's uniquely yours—not a copy of what's working for someone else. Beginner-friendly yet strategic, combining theory with practical frameworks you'll use immediately.