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CourseraFoundations of Digital Marketing and E-commerce
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The First Step Into Google's Digital Marketing Certificate
This is course one of eight in the Google Digital Marketing & E-commerce Certificate, built to get complete beginners ready for entry-level roles — covering how organizations attract customers, engage them digitally, and drive purchases.
Who it's for
Career changers and beginners with no marketing background who want a credential-backed, structured path into digital marketing or e-commerce roles.
What you'll get grounded in
- Digital marketing and e-commerce career paths and roles
- Search engine optimization and search engine marketing basics
- Branding and customer engagement fundamentals
With over 1.8 million learners enrolled, it's one of the most-taken courses in this dataset — a strong signal that Google's certificate path is a trusted, low-risk way to break into digital marketing.
About this course
This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the ro
Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing.
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