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This beginner Coursera course, offered by SkillsBooster Academy, frames artificial intelligence as a practical core skill for modern digital marketing. Its skill list points toward personalization, automation and content strategy as the main areas of focus.
Responsible AI also appears in the skill list, which is a reminder that governance is part of the job rather than an afterthought.
Beginners and early-career marketers who want to see how AI fits with the channels they already use will find the scope manageable. Anyone expecting advanced technical training should look elsewhere.
Skills you'll gain: AI Personalization, Generative AI, Responsible AI, AI powered creativity, Email Marketing, Google Gemini, Digital Marketing, Digital Marketing Tools, Email Automation, Marketing Automation, Content Strategy, Content Creation, Search Engine Optimization, Data-Driven Marketing, Personalized Service.
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