Email Marketing

A short course on the full cycle

This Simplilearn course covers the path from planning an email to optimizing it once it is live. The description lists four verbs, plan, design, automate and optimize, which work as a rough map of what the course covers.

Beyond the send

The skills list reaches beyond design into campaign planning, marketing analytics, customer retention and goal setting. Privacy and personally identifiable information also appear, so the course touches on how you handle the data behind a list.

Takeaways

• Goal setting is included, so you start from an outcome rather than a template.
• Analytics and retention sit next to copywriting in the course.
• The level is listed as beginner.

A solid pick if you want the strategic side of email alongside the writing.