Think Outside the Inbox: Email Marketing

Part of a larger certificate

It sits fourth in sequence within the Google Digital Marketing and E-commerce Certificate, which has eight courses. It is a beginner course that focuses on how to execute an email campaign from start to finish, so it works on its own as well as inside the sequence.

Why email, according to the course

The description calls email a long-established and well-tested route, and a channel many businesses rely on to keep in touch with current customers. That framing sets up the rest of the course, which is about turning existing contacts into purchases and repeat business.

Takeaways

• Taking it inside the certificate gives you a sequence of connected digital marketing courses.
• The skills list covers campaign planning, automation and analytics.
• Information privacy and personally identifiable information are included, which matters for any list you hold.

Useful if you want a structured path through the Google certificate, or a standalone look at email execution.