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UdemyEmail Marketing For Beginners - Common Terms
4.5(79)2k studentsBEGINNEREnglish
Korshub's take
Overview
A beginner-level primer on email marketing fundamentals — what it takes to actually get emails opened, clicked, and responded to in a landscape where inboxes are crowded and attention is short.
Who it's for
Newcomers to email marketing who want to understand the basics before building out a full campaign strategy — no prior marketing experience assumed.
Key takeaways
- The basics of sending marketing emails and why simple, static emails often underperform
- How to capture leads' emails using landing pages and opt-in pages
- Why follow-up emails matter, and common reasons an email goes unanswered, such as spam filters, changed addresses, or simple disinterest
- How to write a sequence of email scripts — an initial email plus a first and second follow-up
Rather than treating a single email as the whole strategy, the course frames email marketing as a short sequence designed to recover the responses a first message alone would miss.
About this course
What kinds of email marketing strategies should you implement in 2021?
As trends and techniques come and go and technology becomes even more all-encompassing, the ways we reach out and connect with leads and customers change. Even the basic email isn’t what it once was. Now it’s all about using emojis and attention-grabbing headline copy. The email itself has to be well-designed with snappy verbiage and great linkage. you will learn the basics of sending emails. how to capture their emails with landing pages and option pages.
If you’re only sending static emails to your leads and customers, your company is missing out on conversions. It can be a bummer to send an email to a large group of leads to only hear back from maybe half of them. It happens every day to marketers, and it’s not always their fault. Emails get accidentally sent to the spam filter, people change their email addresses, and hey, us marketers sometimes misspell someone’s email address. And yes, sometimes people did see your email and are flat-out not interested.
The only way to sort matters out is with a follow-up email. It can be scary to send an email after not hearing back, but it’s important to do so. To prepare for the likelihood of getting no response, write several email scripts. These should include the initial email, a follow-up, and even a second follow-up.
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