Email Marketing & Lifecycle Automation

Tools and strategy together

This course starts with the core tools and strategies that practitioners rely on day to day, and pairs them with lifecycle automation. The lifecycle angle means messages are planned around where a customer is in their journey, not sent as one-off blasts.

What the skills point to

HubSpot CRM is listed by name, so the course has a concrete CRM to learn alongside email. KPIs and customer engagement sit next to copywriting and visual design, so measurement and creative are treated together.

Takeaways

• Lifecycle thinking connects each message to a stage in the customer relationship.
• HubSpot CRM is useful practice if your team uses it.
• Brand marketing and visual design appear, not only text.

Good if you want email placed inside a wider customer lifecycle.