Excel for Market Research Strategies

Welcome to Excel for Marketing Research Strategies, a specialized course designed to teach you how to use Excel in the context of marketing research and business decision-making. This course is designed to equip students with the essential Excel skills needed to conduct effective marketing research and data analysis. By the end of this course, students will be able to leverage Excel's powerful tools to collect, clean, analyze, and visualize marketing data to guide informed and intelligent decision-making processes.

Kill Two Birds with One Stone:

This is not just another Excel course—this course focuses on how to leverage Excel’s powerful tools and functions to solve real marketing research problems. You will learn many key skills such as:

Data Collection and Organization:

• You will start by learning how to gather and organize data from trusted sources such as Census of the USA and the Federal Reserve Economic Data (FRED) add-in.

• Use the powerful tools such as Pivot tables, filters, sorting

• Master data cleaning techniques, including handling missing values, outliers, and inconsistencies using simplified yet advanced statistical techniques that are implemented in Excel

• Organize and structure data effectively for analysis

• Creating Data Hierarchies and data aggregation

Data Analysis and Interpretation:

• Demand and Sales Forecasting: Learn how to apply various forecasting techniques such as moving averages and multiple regression models to predict sales and demand.

• Data Analysis and Interpretation: Master how to summarize large datasets, identify anomalies, and spot outliers to improve the accuracy of your research.

• Business Formula Application: Learn how to write and implement Excel functions to solve business problems, like determining product pricing, calculating customer lifetime value, and assessing churn rates.

Other Skills

• Utilize descriptive statistics to summarize and understand data distributions

• Employ data visualization techniques (charts, graphs) to uncover trends and patterns

• Conduct hypothesis testing and statistical analysis to draw meaningful conclusions

• Utilize Excel's built-in functions (e.g., SUMIF, AVERAGEIF, COUNTIF, etc) to perform calculations and derive insights

• And more…

At the end of this course you will be more confident using Excel and have more marketing and business knowledge. Let’s go.

About Your Teacher

Hey there! I’m Dr. Mohamed Habibi, an award-winning marketing professor at a major business school here in the U.S. In 2024, I was lucky enough to snag two awards—one for my teaching innovation and another for being an outstanding researcher!

I’m also a best-selling Udemy instructor and one of the highest-rated publishers on the platform. Thousands of students have taken my courses and left me awesome reviews, which I’m super grateful for!

Long story short, you’re in good hands. I’m excited to teach you these skills and help you level up!