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Marketing Analysis: Market Research, Competitors & Strategy

Name: Marketing Analysis: Market Research, Competitors & Strategy
Availability: InStock
Rating: 4.6 (105 reviews)

4.6(105)3k studentsBEGINNEREnglish

Korshub's take

A Data-Driven Framework for Understanding Your Market

This course replaces guesswork with a repeatable process for marketing analysis, spread across 10 short, focused lessons. Students learn to size up a market, study competitors, profile a target audience, and pull the findings together into a SWOT analysis and an actionable strategy. A standout feature is free access to Semrush .Trends, a professional market intelligence tool, so learners can practice with real data rather than hypotheticals.

Who It's For

Built for beginner and intermediate marketers, small business owners drafting their first strategy, and anyone who wants their marketing decisions backed by data instead of instinct.

Key Takeaways

How to size a market and spot growth opportunities
Analyzing competitor strengths, weaknesses, and positioning
Building a target audience profile and a SWOT analysis
Turning research into a concrete marketing strategy using Semrush .Trends

About this course

Are you making marketing decisions based on gut feeling instead of data? This course changes that.

Marketing Analysis: Market Research, Competitors & Strategy is a practical, beginner-friendly course that gives you the exact framework professional marketers use to understand their market, know their customers, and outmaneuver their competition. Each of the 10 lessons is designed to fit into a coffee break — short, focused, and immediately actionable.

What makes this course unique: as a student, you get free access to Semrush .Trends — a professional market intelligence tool used by leading companies worldwide. You won't just study theory; you'll gather real market data as you learn, giving you a massive head start over competitors who only have textbook knowledge.

By the end of this course, you will be able to:

Conduct a complete marketing analysis from scratch using real industry data
Identify the size, trends, and growth opportunities in your target market
Analyze your competitors' strengths, weaknesses, and market positioning
Build a deep profile of your target audience and their buying behavior
Create a SWOT analysis to synthesize insights into a clear strategic picture
Develop a data-driven marketing strategy you can put into action immediately
Use Semrush .Trends to gather professional market intelligence for free

This course is ideal for beginner and intermediate marketers, small business owners building their first strategy, and anyone who wants to stop guessing and start making marketing decisions backed by real data.

Your instructor, Fernando Angulo, is Semrush's Senior Market Research Manager with years of experience helping businesses around the world understand and win their markets. He brings that same professional framework — condensed into 10 bite-sized lessons — directly to you.

No prior marketing experience required. Enroll today and run your first real marketing analysis before your next coffee break is over.