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Experience Effect in Strategic Branding

Name: Experience Effect in Strategic Branding
Availability: InStock
Rating: 4.6 (39 reviews)

4.6(39)2k studentsALL LEVELSEnglish

Korshub's take

Building Brand Experience in the Experience Economy

Taught by Dr. Hande Bilsel, this course serves as a practical guide to defining and positioning what it calls the experience effect, a framework for building a consistent, compelling brand experience in today's media environment.

Who it's for

Marketers and students who want to move beyond staying current with trends and instead focus on deliberately building a brand.

Key takeaways

Understand the concept of the experience effect in branding
Analyze how to construct a consistent, compelling brand experience
Explore approaches for creating experiences that sell within the experience economy

Through this discovery process, learners develop the foundation for communicating what makes a brand unique and important, a skill applicable across marketing and branding roles.

About this course

Title: Experience Effect in Strategic Branding

Description

The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today’s new media world.

While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an “experience effect” for any business.

Through this discovery, the students will develop the basis for communicating what is unique and what is important.

Learning outcomes

Students will be able to acquire a deep understanding of the term Experience Effect.

Students will be able to analyze how to build a consistent, compelling brand experience.

Students will be able to explore the approaches to create experiences that sell in the Experience Economy.

Target Audience

This course is designed for those who want to learn about customer experience in strategic branding.

Instructor

Dr. Hande Bilsel