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CourseraBrand Management: Aligning Business, Brand and Behaviour
4.8(7,846)515k studentsBEGINNEREnglish
Korshub's take
Brand as company-wide experience, not just a logo
London Business School's Brand Management course, taught by Professor Nader Tavassoli, reframes branding away from visual identity and toward customer experience delivered across an entire organization — with a practical brand workout you apply to your own work.
Who it's for
A beginner-level course open to marketers, founders, or managers who want a more strategic view of branding. It's an established course with 515,579 learners.
What you'll take away
- Aligning brand strategy with organizational behavior and culture
- Brand awareness, positioning, and customer experience design
- Practical frameworks from a leading business school faculty
A strong pick for anyone who's outgrown "branding = logo and colors" and wants the organizational-behavior lens that actually shapes how customers experience a brand.
About this course
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand as
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Culture Transformation, Employee Engagement, Global Marketing, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Organizational Change, Organizational Development, Behavior Management.
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