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FreeFoundations of Business Strategy
4.8(3,434)199k studentsBEGINNEREnglish
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Korshub's take
Thinking strategically from first principles
This beginner course, built by Darden, the business school of the University of Virginia, starts from the theory behind a successful business strategy. Its goal is to help you analyze the competitive environment and recommend a firm's positioning and value creation.
The analytical tools
- SWOT analysis for weighing strengths and weaknesses
- Competitor and environmental analysis
- Porter's Five Forces for assessing industry pressure
- Capabilities analysis for judging internal resources
Each tool is presented as a way to structure a strategic question rather than a box to tick. The course suits anyone who wants to understand how the frameworks fit together before applying them to a real firm.
Who it is for
Early-career professionals, managers new to strategy and students of business are the natural audience. No specialist background is assumed, which makes it a sensible starting point.
