edX
edXGetting Started with Social Media Marketing
1k studentsBEGINNEREnglish
Korshub's take
Social Media Strategy Is Still Strategy
Platform algorithms change weekly, but strategy doesn't. You'll learn how social media supports business goals across different platforms and audiences—and where it fits in the customer journey.
Build, Optimize, Measure
Content creation gets a refresh too. AI tools can help you produce platform-appropriate posts faster, but you still need to define your audience and align everything to brand. The course teaches measurement and iteration—analyzing what lands and refining your approach with data, not guesswork.
About this course
Explain how social media marketing supports business goals across platforms, audiences, and the customer journey. ,Plan social media strategies by defining audiences, setting goals, and aligning content with brand identity. ,Create and optimize platform-appropriate content using AI tools to support engagement and efficiency. ,Measure performance, analyze results, and refine strategies using data, testing, and reporting.
Price
$319.96
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