Introduction to Social Media Marketing

Korshub Take

This single course from Meta lays the groundwork for social media marketing without committing to the full certificate track — a good entry point if you want to test the waters before going deeper. It's beginner-level and self-contained.

The focus stays on fundamentals: what social media marketing actually involves, how to identify and analyze a target audience, and how to translate that research into personas and measurable goals.

• Core social media marketing concepts
• Target audience and persona development
• Setting SMART, measurable marketing goals

With 694,725 students enrolled, it's one of the most-taken introductory marketing courses on the platform — a low-commitment way to see whether the subject, and Meta's teaching style, is a fit before enrolling in the full Professional Certificate.