Introduction to Social Media Marketing

What you'll learn

A foundations-first look at social media marketing on Coursera: the history of social platforms, how the different channels differ from each other, and how to pick the one that actually fits your goals rather than defaulting to whichever is trendiest. It also covers setting concrete goals and success metrics and defining your target audience before you post a single thing.

Who it's for

True beginners — this is explicitly the entry point, built for people who've never formally studied social media marketing and want the landscape explained before diving into channel-specific tactics.

Why it's worth it

Understanding where traditional, digital and social marketing overlap (and where they don't) is the kind of grounding that makes every later, more tactical course click faster. Starting here on Coursera rather than jumping straight into ads is the sturdier way to build the skill.