Go-to-Market Strategy: Position, Launch and Grow

This course contains the use of artificial intelligence.

Go-to-Market Strategy: Position, Launch and Grow gives professionals a structured system to create an evidence-based go-to-market strategy that connects customer need, positioning, channels, sales execution, and revenue economics.

The course is designed for founders, product leaders, marketers, sales leaders, consultants, executives, and business students. It moves beyond disconnected tips and tool demonstrations. Students learn how to define the business decision, organize evidence, design a practical workflow, evaluate quality, preserve human accountability, and connect activity to measurable results.

The continuing case follows a software company preparing to launch a promising product without agreement about the target market, differentiation, pricing, channels, or sales motion. Every lecture includes a management framework, application guidance, quality controls, and an assignment learners can use in an organization, client engagement, career, or business.

Dr. Law Payne combines doctoral-level leadership education with substantial entrepreneurial, marketing, and teaching experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His professional experience includes nine-figure entrepreneurship, published work reaching more than one million copies, and growth leadership involving more than one billion dollars in managed sales.