The Product Launch Playbook: Plan Execute and Win

This course contains the use of artificial intelligence.

A successful product launch is not a single announcement or a burst of promotional activity. It is a coordinated system that connects readiness, market insight, positioning, channels, content, demand, sales enablement, operations, adoption, and learning.

This course gives you a practical framework for planning and executing launches with greater clarity and control. You will learn how to assess readiness, define the market and audience, create differentiated positioning, shape a launch narrative, choose channels, coordinate content and demand, activate partners, enable sales, and manage launch operations.

Across five focused lectures, you will build the complete product launch strategy system. The course covers launch readiness, market and positioning, channel and content planning, partner activation, sales enablement, execution, adoption measurement, learning, and post-launch momentum. Each lecture connects concepts to a continuing case and a practical assignment so that you can apply the framework to a real product, service, feature, or company.

This course is designed for product marketers, product managers, founders, marketers, sales teams, consultants, and launch leaders. No prior launch experience is required. Bring a real launch or idea you want to prepare.

Dr. Law Payne combines advanced business education with extensive experience in entrepreneurship, marketing, organizational leadership, teaching, and coaching. The emphasis is on readiness, cross-functional clarity, practical execution, customer adoption, measurable learning, and sustained momentum.

By the end, you will have a repeatable launch playbook that helps teams prepare intelligently, execute with discipline, and improve beyond launch day.