
UdemyMost advertisers tap only a fraction of Google's ad platform. This project-based course, taught by Diego and Phil, walks you through launching and optimizing campaigns across the full ecosystem. You'll start with fundamentals and progress to advanced optimization, always grounding your learning in real-world case studies you analyze alongside your own business.
Master keyword selection, audience targeting, campaign structure, ad extensions, bidding strategies, and remarketing. Learn techniques to increase click-through rates and explore Shopping Ads and PPC strategy. Whether your goal is sales growth, brand awareness, or a career in digital advertising, you'll have both the mechanics and the strategic thinking to run effective campaigns.
Welcome to the Google Ads Masterclass
Our goal is to help you use all the power of Google Ads.
By the end of the course, you will have complete mastery of Google Ads, feeling totally comfortable creating super optimized ads and campaigns that work in the real world.
This course is project-based and uses real-world case studies. So while you are taking the class, you'll see real results in your own business.
This course will take you from the basics (from zero) to advanced techniques in Google Ads.
We'll start learning how to create Search Ads campaigns, placing your ads on the first page of Google in front of millions of people.
We'll learn how to create Display Ads campaigns, showing your ads on Google's partner sites.
And, of course, learn how to create super optimized YouTube Ads, which is the second-largest search engine in the world.
Once the campaigns are created, we will analyze the results and data and see how to optimize.
You will learn an easy system, a recipe to plan irresistible Google Ads.
You will learn to pick the best keywords for your business and optimize your target audience for better results.
You will also dominate the Google Ads Campaign structure.
Ad Extensions
Automatic bidding strategies.
And how to optimize your ads by increasing your click rates by up to 30%.
Google Shopping Ads.
PPC strategies (Pay Per Click).
Google Ads is formerly known as Google Adwords.
And finally, we're going to work with Remarketing on Google Ads, which is one of the most powerful tools we have today in digital marketing, and you can start using it today.
It doesn't matter if your goal is to increase your company's sales, spread your brand, or maybe start a new career as a Google Ads expert. This course will teach you everything you need to achieve any of these goals.
Many people think that Google Ads is complicated to use, but this is not 100% true. We will show you how fun, simple and easy it is to create ads on Google Ads.
We are sure you'll love the course and that this course and the strategies you'll learn will revolutionize your business. But if for any reason you don't like the course, you can request a 100% refund of your investment within the first 30 days.
Join hundreds of students who are already creating super optimized ads on Google.
Enroll now and let's start using all the power of Google Ads to generate more sales, outperform your competitors, and exponentially increase your online presence!
Let's start learning together!
Diego & Phil
Price
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Not the best price we've seen. The lowest we've recorded is $13.99 on 4 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.