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Indie/Visible: Social Media for the Small Business Owner

Name: Indie/Visible: Social Media for the Small Business Owner
Availability: InStock
Rating: 4.5 (81 reviews)

4.5(81)1k students

Korshub's take

A practical social media primer for indie business owners

Indie/Visible is a free digital marketing course built by the Denver Economic Development & Opportunity office in partnership with the Denver Public Library, aimed squarely at small, independent business owners who feel lost online.

Rather than a broad marketing theory dump, the course walks through four platforms that matter most for local businesses: Facebook, Google My Business, Instagram, and Yelp. Each is covered from account setup through long-term account management.

Who it's for

Owners with no online presence at all, or those whose social accounts exist but aren't doing much for the business, will find the most value here.

Key takeaways

What to post, when to post, and how to use keywords and hashtags for SEO
Creating professional-looking posts using free tools
Short assignments that build a real marketing plan and live business accounts as you go

By the end, you walk away with working accounts and a marketing plan, not just notes.

About this course

For many small business owners, social media marketing is a mystery. How do you get your business online? How do you connect with clients? How can you add one more thing to the many responsibilities of running your own business?

Denver Economic Development & Opportunity in partnership with the Denver Public Library are proud to present Indie/Visible, a free digital marketing course. The Indie/Visible program is designed for small, independent business owners to develop their online marketing; from learning how to effectively use social media to how to take better photos, business owners will gain marketing skills to help them reach customers online.

In this course, we'll focus on four major social media platforms.

Facebook
Google My Business
Instagram
Yelp

We'll take you through each platform and show you how to set up a business account, best practices for posting, and managing the account long term. We'll also talk about best practices for social media marketing, including:

What to Post
When to Post
Keywords, Hashtags, and SEO
Creating Professional-Looking Posts with Free Tools
How to Maintain Your Accounts

Simple, short assignments are designed to help you develop your own business social media presence while you take the course, so that you finish with the business accounts, marketing plan, and skills you need to market your business.

Whether your business has no online presence at all or you wish your online marketing were more effective but aren't sure how to get there, Indie/Visible can help you reach your goals!