Skillshare

Instagram and Personal Branding: Establishing a Strong and Authentic Personal Brand on Instagram

Name: Instagram and Personal Branding: Establishing a Strong and Authentic Personal Brand on Instagram
Availability: InStock
Rating: 4.0 (251 reviews)

4.0(251)12k students

Korshub's take

Building a personal brand on Instagram requires consistency, but consistency without authenticity feels hollow. This course teaches the strategic half: finding your visual theme, creating content that supports a cohesive brand image, and engaging effectively to be seen by people who care about what you share.

The instructor, a popular Skillshare teacher, covers how to remain authentic while building followership—a tension most creators feel. You'll learn what goes into high-quality content, how brand identity shapes every post, and why engagement matters beyond vanity metrics. The course deliberately doesn't cover hashtags or editing tools; it stays focused on the foundational strategy that makes technique matter.

About this course

Having taught one of the most popular Instagram courses on Skillshare to date, Top Teacher Sean Dalton returns with his second Instagram course. In this 55 minute course, Sean covers everything you need to know about how to establish a strong and authentic personal brand on Instagram that will have your followers waiting in excitement for your next post. Here are just a few of the things you can expect to learn:

How to find your Instagram theme
How to create high quality content
How establish a strong brand image
How to engage effectively to increase Instagram growth
How to remain authentic from the start

Whether you're a seasoned Instagrammer, a small brand looking to grow, or even someone without an Instagram account, this course will help you find your place on Instagram, and will give you a strong foundation in personal branding that will be essential for your future on the platform.

Note that this course does not cover all of the technical aspects of Instagram including hashtags, photo editing, and third party analytics. After watching this course, it is highly recommended you watch Sean's other course on Instagram (Becoming an Instagram Influencer), as this course covers that material in greater detail.