Instagram marketing

A Meta-built learning path

This Instagram learning path comes from Meta's Small Business Academy and covers establishing an online presence, creating content and building ads. It is built for business owners who want to elevate their brand and reach new customers on the platform.

Who it suits

Small business owners and marketers starting from the platform's basics will find the path relevant. Because it is a set of linked lessons rather than a single course, it works best as a sequence to follow.

What is included

• Setting up an Instagram presence for a business.
• Creating content that engages followers.
• Building ads on the platform.

The closing test can be taken without first completing the lessons, and it is linked to a Meta skilling certificate for Instagram.