
Rand Fishkin, the "Wizard of Moz," distills SEO into actionable fundamentals rather than algorithm folklore. The course covers strategy that focuses on metrics that matter, granular content optimization, site auditing, and specific post optimization. Rather than chasing rank volatility, you'll learn how to align your content with intent and what actually drives business results. The class works for entrepreneurs, small business owners, and freelancers—anyone who can't afford to hire a specialist but needs traffic from search.
You'll walk away with a playbook for SEO that compounds—not a checklist that expires.
Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.
Bite-sized, easy-to-follow lessons cover
This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.
How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.
By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.
Access
Advertisement
Included with a Skillshare subscription
This course is included with a Skillshare membership subscription.
Start your free month on Skillshare →30-day free trial, new members only.
Already a Skillshare member? Open the class
No coupon right now. We'll tell you when there is one.
Taught by Rand Fishkin — Founder & CEO, SparkToro
More in Marketing







