Skillshare

SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

Name: SEO Today: Strategies to Earn Trust, Rank High, and Stand Out
Availability: InStock
Rating: 4.3 (165 reviews)

4.3(165)13k students

Korshub's take

SEO That Serves Readers First

Rand Fishkin's whiteboard teaching style makes SEO feel less like algorithm-chasing and more like honest problem-solving. In 2017, what actually drives rankings? Link earning (not link buying), content that serves user intent, and adapting to how search engines display results now (rich snippets, schema markup, mobile-first indexing). The class includes practical checklists and tools you'll reference again and again.

This is for those with basic SEO familiarity, but it demystifies the advanced stuff. You'll leave understanding that SEO is about building trust and visibility, not gaming a system.

About this course

It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join “Wizard of Moz” Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include:

Link earning strategies to help your content rank higher
On-page SEO optimizations to serve users first
The latest in search engine results pages (SERP) including rich snippets and schema markup (and why it's time to go beyond "10 blue links")
Best practices for mobile SEO and maximizing visibility for both mobile and desktop

Plus, the class includes an exclusive list of checklists, tools, links, and resources you can consult again and again.

This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you’re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what's now effective in SEO — demystifying the jargon and helping you reach your ranking goals.

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This class is recommended for those with basic familiarity with SEO. Brand-new? Check out Rand Fishkin's first Skillshare class, Introduction to SEO: Tactics and Strategy for Entrepreneurs.