Step into a professional's workflow through a real project: designing a logo for Valley Of The Angels, a Guatemalan orphanage. Rather than abstract principles, you'll see how experienced designers approach the problem-solving process of creating a mark that represents a brand.
This class pulls back the curtain on the creative decision-making that bridges client needs with visual identity. You'll learn the tips and tricks that let designers move confidently from concept to final logo. Perfect for beginners wanting to understand not just the technical tools, but how a professional thinks through the challenge of creating something that will represent an organization.
Learn the tips and tricks of logo design:
I take students through an overview of my professional and creative logo design process, using the example of a logo I designed for Valley Of The Angels, a Guatemalan orphanage.
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Taught by Daniela Madriz — Visual Identity Designer
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