Udemy
Logo Design with Draplin: Secrets of Shape, Type and Color
4.3(1,111)120k students
Aaron Draplin's work speaks for itself—clients include Nike and Ride Snowboards. But this isn't about copying his style; it's about understanding his methodology. Through the lens of a personal family crest project, he walks through research, geometric structure, typography, and color choice, emphasizing simplicity as the path to iconic design. The course teaches how to make decisions efficiently without sacrificing intentionality—crucial for anyone designing logos or brand systems under real-world constraints.
Perfect for designers ready to sharpen their craft and understand why certain logos endure.
Join more than 20,000 Skillshare students to learn logo design from Aaron Draplin! These smart, entertaining lessons are jam-packed with advice and Adobe Illustrator demos so you can refine your work with shapes, type, and color — and gain core design skills for every logo and branding project.
More Details About the Class
Portland-based designer Aaron Draplin is legendary for pride and craftsmanship he brings to every project. Whether designing for Draplin Design Company clients like Nike and Ride Snowboards, or personal brands like his Field Notes memo notebooks, his work always strikes viewers as functional, nostalgic, and iconic. How does he do it?
In this 70-minute class, you'll go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner.
Throughout the class, Aaron emphasizes the benefits and techniques of simplifying designs in order to create compelling logos. It's a perfect class for designers, creators, and everyone who wants to be inspired by a master at work.
Sample Project by Aaron Draplin
Crest Design by Aaron Draplin
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Taught by Aaron Draplin — Designer and Founder, Draplin Design Company
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