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Market Research: Dekker's Complete Marketing Research Course
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UdemyMarketing Analytics: Stand Out by Becoming an Analytics Pro!
4.6(10,479)32k studentsBEGINNEREnglish
Korshub's take
Data-Driven Decision Making Made Practical
Modern marketing runs on data—but understanding what your numbers actually mean is a different skill entirely. This course teaches you to organize, synthesize, and analyze marketing data through real case studies, not just theory. You'll move from learning raw metrics (web, social, advertising, customer, revenue) to modeling actual business outcomes: building a complete two-year projection for a marketing campaign with scenario and sensitivity analyses.
The hands-on method here means you learn each concept, then immediately apply it to a realistic situation. By the end, you'll have built an interactive dashboard that brings all your analysis together—a tangible deliverable you can use or show employers. No prior statistics or marketing background required; the course assumes you're starting fresh and need practical confidence to set yourself apart.
About this course
In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an "good-to-have" skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you!
In this course, we'll teach you everything you need to know to become an expert in marketing analytics. No prior experience in social media marketing, statistics, or marketing required!
Our course is based on the hands-on, case-study method to learning. In other words, we'll learn by analyzing the data in a real-life scenario. The course begins with an introduction to big data, data analytics, and marketing analytics. This will allow you to feel comfortable with these terms.
Afterwards, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we'll immediately apply it to the real-life case study.
We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign's revenue and expenses for 2 years and will be complete with scenario and sensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard.
We are excited to have you join us on this journey and look forward to seeing you in the course!
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