Advanced Marketing Analytics, Funnels, and Dashboarding

From numbers to dashboards

The emphasis is on building the analysis yourself. Marketing decisions are only as good as the data behind them, and the course works on that foundation: measuring conversion funnels, examining performance and trends, and turning the results into dashboards that others can read.

Tools in play

• Spreadsheets with pivot tables and charts
• Google Analytics and general web analytics
• Interactive dashboards for channel and campaign comparison

Worth knowing before you start

Despite the word Advanced in the title, the course is listed at beginner level, so it works as an entry point into funnel analysis. Learners who already live in spreadsheets will move fastest. The skills list leans toward measurement over channel strategy, so look elsewhere if your main goal is planning channels.