Marketing Digital para Iniciantes

A first look at digital marketing strategy

This introductory course maps the core concepts and strategies of digital marketing for students who are just getting started. It sets the stage with the historical context behind marketing's evolution, tracing how the discipline has shifted over recent years.

What you'll cover

• Core digital marketing concepts and strategies
• The historical evolution of marketing
• How consumer behavior changed after the rise of the internet
• The practical consequences of that shift for businesses

Who it's for

Beginners who want a broad, guided introduction before building a consistent presence in today's digital landscape.

Key takeaway

Digital marketing isn't a single tactic — it's a response to how consumer behavior has fundamentally changed. Understanding that shift is the first real step toward a durable strategy.