Marketing Mix Implementation

Turning the Marketing Mix into a Working Plan

Offered by IE Business School, this beginner specialization walks through the classic marketing mix and shows how to put it into practice — from brand strategy and positioning through to managing a product's full lifecycle.

Who it's for

Marketers, product managers, and founders who understand the theory of the "4 Ps" but want a structured way to actually implement it for a real product or brand.

What you'll learn

• Building and defending a brand strategy
• Mapping the customer journey and conversion funnel
• Managing a product portfolio through its lifecycle

With over 75,000 learners enrolled, it's become a popular way to connect marketing theory to day-to-day product and brand decisions, especially for those moving into a role with more strategic ownership.