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Offered by IE Business School, this beginner specialization walks through the classic marketing mix and shows how to put it into practice — from brand strategy and positioning through to managing a product's full lifecycle.
Marketers, product managers, and founders who understand the theory of the "4 Ps" but want a structured way to actually implement it for a real product or brand.
With over 75,000 learners enrolled, it's become a popular way to connect marketing theory to day-to-day product and brand decisions, especially for those moving into a role with more strategic ownership.
Skills you'll gain: Brand Strategy, Brand Management, Internal Communications, Conversion Funnel Analysis, Product Strategy, Portfolio Management, Product Lifecycle Management, Journey Mapping, Branding, Product Management, Competitive Analysis, Demand Planning, Product Planning, Design and Product, Employee Engagement.
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The Marketing Management Masterclass: Marketing Strategy MBA
Marketing Strategy: Consumer Insight to Positioning
