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Marketing Strategies of Consumer Brands (FMCG/CPG)

Name: Marketing Strategies of Consumer Brands (FMCG/CPG)
Price: 19.99 USD
Availability: InStock
Rating: 4.5 (9741 reviews)

4.5(9,741)15k students

Korshub's take

Real strategies for real brand managers

This course cuts through the academic noise and focuses on the four core marketing strategies that dominate the FMCG and CPG sectors. Instead of abstract theory, you'll learn the thirteen execution variables that actually differentiate how successful brands behave in the market—the practical decisions that separate leaders from followers.

At just 35 minutes, this distilled course draws from 20+ years of hands-on experience managing major consumer brands across developed and emerging markets. It's built for practitioners: brand managers at large companies, entrepreneurs competing against global players, and consultants advising consumer businesses on strategy execution.

The course includes a downloadable Excel grid you can use immediately to evaluate competitors or frame your own strategic approach.

About this course

This course will equip you with a good understanding of the 4 most common strategies followed by large consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for detailed academic theory then this course is definitely not for you.

In this course we will cover the following

1. What is a Marketing Strategy? A very brief but simple definition

2. The 4 practical marketing strategies used by most consumer brands

3. What are the 13 different Execution variables which differentiate these 4 strategies

4. How do the execution variables change for each of the four strategies (Because it is all nice and well to state the strategy, but what do you do or how do you behave differently)

Please view the "Course Overview and Structure" and "What is a Marketing Strategy?" and other free course videos before purchasing this course so you are clear on what you are about to pay for.
If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.

You can download the Marketing Strategy Grid in Excel and use it as a guide when evaluating competition or framing the execution variables of your strategy..
In about 35 minutes of video you will gain from our 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets.
Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space or you are a management and strategy consultant advising consumer brands, this course will add to your understanding and capability on the practical aspects of executing marketing strategies in FMCG/CPG.