Coursera
SubscriptionAdvanced Marketing Analytics, Funnels, and Dashboarding
CourseNo ratings yet758BEGINNER
Coursera Plus
View course →Master Google Analytics 4 + GTM for Shopify & WooCommerce
4.7(129)1k studentsALL LEVELSEnglish
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Rather than hand-building an ecommerce data layer, the course relies on the GA4 integrations that Shopify and WooCommerce provide. It then connects Google Tag Manager to both sites to capture data those integrations leave out.
Store owners and marketers who run one of these two platforms. The platform-specific steps will not transfer directly to other stores, so check your own platform's integration before applying them. Because the course is built around two platforms, it works best as a how-to guide for those stores rather than a general theory of ecommerce analytics.
Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce.
Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such integrations, you must engage in a full-scale data collection project.
In this course, we will learn how to use such integrations for Shopify and WooCommerce and set up ecommerce tracking in less than an hour, without writing a single line of code.
Also, we will learn to connect Google Tag Manager with the Shopify and WooCommerce websites and learn more techniques to capture additional data.
I am Rudranil, and Google Analytics has been my friend for over a decade. More than 30000 students have learned Google Analytics from my live and self-paced courses.
With this course, you get full lifetime access on purchase, 30-day refund time, hours of material, and enormous discounts.
Do you still want to wait or join me inside - the course? Thank you.
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Course Reviews
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Everything I was looking for in terms of Enhanced Ecommerce was included.
I am very glad I've found this particular course.
Before I'd trying to get these information from different sources and it was waste of time.
Recommend
- Oskar K.
The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.
- Sushanth S.
Neil's classes are absolutely amazing and above expectations. I came in not knowing much, but came out understanding a lot. I took his Google Analytics class before this one and it definitely help. Looking forward to more of Neil's classes. Neil is very responsive, professional, detailed, practical, and responsible for what he teaches. Highly recommended.
- May C N.
One of the BEST courses I have purchased in Udemy. The teacher shows step by step each section and gives excellent real world examples. This course is GOLD.
-Pablo G.
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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Advanced Marketing Analytics, Funnels, and Dashboarding
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
