Media Monitoring: Guide to Online Reputation Management

MEDIA MONITORING: GUIDE TO ONLINE REPUTATION MANAGEMENT

This class will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social listening tools are necessary. We’ll take it from the top and introduce you to the basics of media monitoring, going over core concepts (like sentiment analysis) and important details (including how to filter for the most relevant results) that are essential to the very fundamentals of media monitoring.

What you’ll learn

By the end of this course, you’ll have the skills you need to:

• Monitor various media platforms (social media, podcasts, discussion forums, blogs, news sites, review sites, etc.) for public mentions of your brand

• Identify key topics that tend to come up alongside mentions of your brand

• Measure the positive and negative feelings that people have toward your brand

• Recognize the signs of a potential PR crisis

• Compare the strength of your reputation with that of competing brands

What you’ll need

• Computer or laptop

• Internet connection

• Media monitoring tool

All you need is a computer or laptop and an Internet connection to take this class. I’ll be using Brand24 to show you how to do everything mentioned above — to keep things consistent and clear, you may also want to follow along using Brand24 (the free trial lasts for 2 weeks, which is definitely enough time for you to learn the skills in this course).

The short media monitoring exercises after each video (apart from the introduction) will help you develop all the media monitoring skills that you gain from this class, as we work through each section together. If you have any questions, just let me know!