
CourseraThis Meta Specialization is aimed squarely at one outcome: passing the Meta Marketing Science certification. It's built around the analytics side of advertising — how data gets collected, integrated, and turned into decisions across Facebook and other digital channels.
Pitched at an intermediate level, it assumes some marketing or analytics background and layers in privacy and compliance considerations alongside tools like Google Analytics, reflecting how regulated modern ad measurement has become.
With over 11,600 learners enrolled, it's a targeted pick for marketers who want a recognized credential, not just general advertising knowledge.
Skills you'll gain: Advertising, Marketing Analytics, Application Programming Interface (API), Facebook, Data Collection, Google Analytics, Online Advertising, Information Privacy, Data Integration, Law, Regulation, and Compliance, Data-Driven Marketing, Analytics, Data Analysis, Web Analytics, Marketing.
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Coursera PlusIncluded with a Coursera subscription
This course is included with a Coursera Plus subscription.
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